Kansas City, MO – April 30, 2024 – CarePortal, a care-sharing technology that drives action for local children and families in crisis, has launched a new brand identity, including a dynamic new logo that reinforces its commitment to innovation, growth, and customer satisfaction.
CarePortal’s new visual identity embodies its vision for fostering meaningful connections while staying true to its core values of courage, humility, and excellence. Key elements of the new logo and brand identity include:
- Distinctive Icon – The logo incorporates symbols that represent connection and action. The “C” and “P” within the design create spaces guiding towards a pinpoint, symbolizing people converging towards a central point.
- Modified Color Palette – The color palette honors the history of CarePortal while introducing hues that will best serve the brand into the future. Each color has been carefully selected to convey emotions, values, and establish a memorable brand experience.
- Modern Font/Typography – Inter is the new brand font for CarePortal. This variable and modern typeface brings a multitude of qualities that align perfectly with the brand’s identity and communication goals. Inter has proven readability across various platforms and mediums, contributing a sophisticated and forward-looking brand image.
In addition to the new logo, CarePortal will be rolling out a comprehensive brand refresh across all of its communication channels including website, social media, and marketing materials. This refresh is crafted to create a cohesive brand experience for customers and stakeholders, reinforcing CarePortal’s position as a trusted industry leader.
“We see a day when Care-Sharing will be as common as ride-sharing. Technology will help people see and serve their most vulnerable neighbors all over the nation. This is a step down that path.” –Adrien Lewis, Founder and President of CarePortal
For more information about CarePortal and its newly launched logo and brand identity,
please contact Ally Browning at ally.browning@careportal.org
